Application and Future Trend of LED Display Screen in Subway

With the progress and development of technology, the image quality of LED displays has become increasingly high definition and exquisite, overcoming the problems of low brightness and high gray, breaking the access control that LED displays can only be used in outdoor fields, and has also been widely used in indoor engineering display fields, including subway advertising.

Among numerous advertising media, indoor subway advertising has the characteristics of concentrated traffic and high attention, which can improve consumers' awareness of products and brands. Compared with traditional outdoor advertising, subway LED display advertising is closer to consumers and can attract more attention. So what are the applications of LED display screens in subway station advertisements?

The first is our common track area light box screen, which is suitable for advertising displays on subway tracks, with the main audience being waiting passengers. The light box screen in the track area requires a high pixel density, can be installed before maintenance, has undergone EMC treatment, and has protective capabilities such as moisture resistance, water resistance, corrosion, and earthquake resistance.

The second is the rail platform advertising screen, which is suitable for advertising display on the subway booth floor. The advertising screen on the platform has a relatively close viewing distance and interacts with consumers through two-dimensional code and body sensing technology, so there are high requirements for parameters such as contrast, refresh rate, and grayscale.

The third is the entrance hall LED display screen, which is suitable for advertising display in the subway entrance hall. This product is usually wall mounted and requires a wide viewing angle to meet the needs of consumers for close and wide viewing.
The standard configuration of modern subways lies in complete hardware facilities and population size. With the addition of human body sensing devices, subway advertising LED displays can even transform from one-way communication between consumers and LED displays to two-way interactive communication, thereby increasing deeper communication between more advertising audiences and advertising merchants, improving higher advertising efficiency, consumption conversion, and traffic locking! In addition, with the rise of artificial intelligence, this will also be the trend of LED advertising with higher value in the future!